Who we are.
Top Shelf Heating & Cooling (“Top Shelf,” “we,” “us,” “our”) provides HVAC services in the Boise, Idaho area.
Contact
Email: support@topshelfhvac.com
Mail: Top Shelf Heating & Cooling, 1234 Example St, Boise, ID 83701
Phone: (208) 555-0199
What we collect
We collect information you provide directly and information collected automatically.
You provide: name, email, phone, address, project details, messages, form submissions, and scheduling info.
Automatic data: IP address, device/browser details, pages visited, time on site, referral source, and general location (via IP).
From cookies & similar tech: We use cookies, pixels, tags, and SDKs to remember preferences, measure performance, and run ads/remarketing.
How we use information
- Provide quotes, schedule service, and deliver customer support
- Process payments/invoices (via our payment providers)
- Improve our website, ads, and services (analytics & performance)
- Advertising & Remarketing: show relevant ads on Meta (Facebook/Instagram), Google/YouTube, and across the web
- Prevent fraud, secure our services, and comply with legal obligations
Cookies, Pixels & Tracking
We use:
- Meta Pixel (Facebook/Instagram) for analytics and interest-based advertising/remarketing
- Google Analytics & Google Ads/YouTube for measurement, conversion tracking, and interest-based advertising
- Essential cookies for site functionality (e.g., forms, navigation)
- Optional performance/advertising cookies to improve and personalize your experience
You can control cookies in your browser settings. Blocking some cookies may limit site functionality.
Interest-Based Advertising (Opt-Outs)
You may see our ads on Meta, Google/YouTube, and partner sites based on your interactions with our site. You can opt out or adjust ad personalization here:
- Google/YouTube: https://adssettings.google.com
- Meta (Facebook/Instagram) Ad Preferences: https://www.facebook.com/adpreferences/ad_settings
- Industry opt-outs (web): https://optout.aboutads.info and https://optout.networkadvertising.org
- Mobile: Use your device settings to limit ad tracking (e.g., “Limit Ad Tracking” on iOS, “Opt out of Ads Personalization” on Android).
Sharing information
We do not sell personal information. We may share with:
- Service providers (hosting, payment processors, CRMs, analytics, marketing/advertising platforms) under contracts that restrict use
- Advertising partners (Meta, Google/YouTube) to measure performance and deliver ads
- Legal/Compliance: if required by law, to protect rights, safety, or prevent fraud
Data retention
We retain information only as long as necessary for the purposes above, then delete or anonymize it per our retention schedules and legal requirements.
Your choices & rights
- Access/Update/Delete: Contact us to access or correct your data, or request deletion where applicable.
- Opt out of marketing: Use unsubscribe links in emails, reply STOP to SMS where offered, or contact us.
- Cookie controls: Manage in your browser; see opt-out links above for ads personalization.
U.S. State Privacy Rights (e.g., CA/CO/CT/UT/VA):
If you are a resident of a state with privacy laws granting additional rights (access, delete, correct, opt-out of targeted ads or “sharing”), you may exercise those rights by emailing privacy@topshelfhvac.com with “Privacy Request” in the subject. We will verify your request and respond within the required timeframe. We do not process “sensitive data” for targeted advertising.
“Do Not Sell or Share” (CA/CPRA):
We do not sell personal information. To opt out of targeted advertising/“sharing,” use the ad opt-out links above and your browser’s global privacy controls, if supported.
Children’s privacy
Our services are not directed to children under 13. We do not knowingly collect personal information from children. If you believe a child provided personal information, contact us to remove it.
Security
We use reasonable administrative, technical, and physical safeguards to protect personal information. No system is 100% secure.
Third-party links & embedded content
Our site may link to third-party websites or include embedded content (e.g., YouTube videos). Their privacy practices are governed by their own policies.
Changes to this Policy
We may update this Policy from time to time. The “Last updated” date reflects the latest version. Material changes will be posted on this page.